If you need a helping hand, look at the end of your arm.
-Marc Accetta, marcaccetta.com
You’re awesome, right?
You know you are, and chances are that your friends and family tell you this on a regular basis. But as a writer don’t you want everyone to know the transcendence of your awesomeness?
Whether you know it or not, whether you like it or not, if you’re an author, you are in Direct Sales, Multi-Level Marketing or, the most accurate term, Network Marketing. Regardless of whether Random House is printing 500,000 copies of your novel, or you’re a self-published author bugging your friends to review your book on Amazon, you are in Network Marketing.
Wait, it’s not as bad as you think!
Just like insurance sales, real estate sales, or starting your own cupcake company, the first people you ask to be customers are family and friends, hoping to take advantage of their network to keep the business growing. And that’s what you did/will do too, right?
That’s the definition of Network Marketing.
So, before we get down to details, let’s clear up a few universal misconceptions first.
Network marketing means marketing to the network of people you know. Period. You sell directly to the people you know. And you hope they will then market your product to their network, by social media, word of mouth, smoke signals, whatever works. If they love your book, you want them to recommend it to people they know but you don’t.
Network Marketing has an undeserved stigma, mostly due to pushy people twisting their friends’ arms to become ‘reps,’ often with promises of making big money. The so-called ‘Pyramid Scheme.’ But many times the products provided by these companies are first-rate, cutting-edge technological trend-setters, which customers buy whether they are a rep or not. Just like you get paid when someone buys your book, Network Marketing companies only get paid when someone buys their product.
You sell yourself directly to your potential market, just like they do, just like companies selling products online do, just like most of the world does. You’re a Network Marketer.
Good, that’s out of the way. Now let’s get to the good stuff.
All training for Network Marketing companies begins and ends with you. As Marc Accetta said in the header for this article, it’s up to you to make sure your book sells.Even if you signed with a big name publisher, at the end of the day every marketing decision can be traced back to you.
Reading is critical to success in Network Marketing, just as it is in writing. Every leader in every industry reads at least one self-improvement book every week, and the one most of them start with is Napoleon Hill’s classic Think And Grow Rich, followed by Robert Kiyasaki’s Rich Dad, Poor Dad.
As a writer you should read them both right away. I did. And while the principles they espouse may seem foreign to a writing career, I submit they dovetail perfectly. You are the CEO of your writing empire. How big it grows is up to you.
Coming in Part Two – Dream Stealers