Designed for writers marketing a book, this presentation applies to almost any endeavor. It is brilliantly done, my congratulations to the author. You can run through quickly, but whatever time it takes is well spent.

http://www.michaelsullivan-author.com/Michael%20J.%20Sullivan-Author%20Branding%20Writer’s%20Digest%20Annual%20Conference%202014.pdf

Here is a link to the Simon Sinek’s video, as referenced in the presentation: